So. This documentary was completed in time for its premiere at SXSW 2015, and I was in the first audience to see it. I wrote several drafts of this review on my iPad during SouthBy, each time, starting over from scratch. At one point, I was going to pen a long op-ed piece on the documentary’s place within Steve Jobs’ legacy, then scaled it back to being just a film review. I’ve decided to follow my original instincts and go back to writing about Alex Gibney’s documentary within the context of the topic it is about.
Gibney is quite an accomplished documentary maker, from Enron: The Smartest Guys in the Room, to Taxi to the Dark Side, to his last film about Lance Armstrong’s fall from grace, Gibney likes to tackle newsworthy subjects, exposé style. And with the aforementioned Enron and Lance Armstrong films, the scandals were a reason why their subjects were newsworthy. But in his new documentary Steve Jobs: The Man in the Machine, Gibney seems to selectively sift through events and interviews for the most scandalous bits to support the damning judgment he ultimately makes about Jobs.
If you were to make a list of the interviewees from this film, it is mostly a who’s who of Apple critics: Yukari Iwatani Kane (author of Haunted Empire), Jason Chen (the Gizmodo editor at the center of the lost iPhone 4 prototype controversy), and Chrisann Brennan (an estranged former girlfriend of Jobs and mother of his daughter Lisa). Only Dan Kottke seems like he hasn’t got an axe to grind with Jobs. The film is noticeably devoid of interviews of people who have had close relationships with Jobs in the last 20 years. The personal anecdotes presented are also mostly vintage, including the episode of Jobs stealing Woz’s cut of the work he did for Atari. That was 40 years ago, but Gibney thought it was relevant.
Gibney says at the beginning of the film that he set out to discover why there was a worldwide outpouring of grief when Jobs died in 2011, and in the process of making the film, he concludes that neither Steve Jobs, nor Apple, Inc. are worthy of the admiration they get. Gibney concludes that Steve Jobs set out to find spiritual enlightenment only to miss the point of it by being selfish with his wealth and petty and horrible to people close to him. He also contends that as CEO of Apple, Jobs talks about the company’s “values” (which are not explored nor explained in the film), but that the company has fallen short of living up to those (unenumerated) values. The company is ultimately presented as a tax dodging, stock-options backdating destroyer of Chinese factory workers’ lives, and that the government and public have looked the other way because they love their iPhones.
It was clear during the Q&A afterwards that Gibney left many unanswered questions with the audience. There was a sense that there’s another side to the story, and this film is not going to explore it.
So, is this a good documentary film? You might think that because I am critical of the lopsided way the filmmaker covered their subject that I would automatically consider it not well made. However a one-sided presentation is not uncommon in documentaries. Documentaries that have a point of view, or are issuing a “call to action” frequently take the side of an argument. For example, the nature documentary Planetary is basically a call to action to fight global pollution and carbon emissions. It is not going to present both sides of the debate about the impact of man-made climate change, or perhaps the conflicting interests between modern industrial progress and environmental impact.
However, at the outset, that is not the purpose of Gibney’s film. We’re led to believe Gibney approached his subject with an open mind, but in his interviews finds Jobs a “man of contradictions” who is therefore ultimately undeserving of public praise or admiration. The recently published book Becoming Steve Jobs by Brent Schlender and Rick Tetzeli also makes a similar observation that Jobs is a man of contrasts, but whereas that is the starting point of their story of Steve Jobs’ personal and professional transformation, it is the summary conclusion of Gibney’s look at Jobs’ life. Did Gibney fall short in giving us a better understanding of Steve Jobs?
I believe so, and that is how I finally decided is the best way to review this documentary. Alex Gibney has interviewed the people most critical of Steve Jobs and Apple Inc. and unsurprisingly, came away with the conclusion that Jobs was spiritually bankrupt, and that Apple, Inc. fell short of the corporate citizenship standard Gibney thinks the company should be held to. No rebuttal is presented. Ironically, if Gibney admitted that he set out to create a polemic railing against (the myth of) Steve Jobs, I would have rated the film higher because it seems to accomplish that. But the one-sided presentation and concomitant premature judgments only leaves the audience asking more questions in their quest to truly understand the man and myth that is Steve Jobs. 6/10